One Identity delivers identity governance, access management, and privileged account management solutions that facilitate and secure the digital transformation of our customers. Our solutions eliminate the complexities and time-consuming processes often required to govern identities, manage privileged accounts and control access.
We are currently looking for a Product Marketing professional to join our team. Product Marketing is a crucial part of One Identity. In this role, the Product Marketing Manager is responsible for developing and executing go-to-market strategies, ensuring they resonate with the target audience. This role bridges product development, marketing, and sales, focusing on positioning, messaging, and launching products successfully while driving adoption and customer success. They work closely with other teams to define product value, create engaging marketing materials, and enable sales teams to communicate the product's benefits effectively.
Objectives of this role
-Market Analysis: Collaborate with the wider team and review market research, competitor analysis, and gather customer feedback to identify opportunities for product differentiation and improvement.
-Product Positioning & Messaging: Define the product's unique value proposition, develop compelling messaging, and ensure consistent communication across all channels.
-Launch Planning and Execution: Overseeing the planning and execution of product launches, ensuring alignment with business objectives and effective communication.
-Go-to-Market Strategy: Develop and implement go-to-market plans, including product launch strategies, promotional campaigns, and pricing strategies.
-Sales Enablement Collaboration: Work with the sales enablement team and sales team to provide them with the tools, materials, and training they need to effectively sell the product.
-Content Creation: Create and manage various marketing content, including website copy, blog posts, videos, and presentations.
-Campaign Plans: Plan and optimize marketing campaigns to drive product awareness, engagement, and adoption.
-Cross-Functional Collaboration: Collaborate with product management, digital marketing, event team, global sales, partner, and other stakeholders to ensure alignment and achieve marketing goals
-5-7+ years of experience in product marketing, ideally within identity security, B2B, or tech environment
-Experience launching and driving adoption of software products or features, from positioning to go-to-market
-Proven ability to work cross-functionally with product, sales, customer success, and demand gen teams
-Industry experience in relevant verticals (e.g., cybersecurity, martech, fintech) can be a plus
-Skilled in crafting messaging and positioning that resonates with buyer persona's and end users
-Experience with product launches, sales enablement, and go-to-market planning
-Ability to conduct and apply market, competitive, and customer research
-Excellent storytelling, writing, and communication skills
-Data-driven mindset with the ability to derive insights from product usage, funnel metrics, or market trends
-Familiarity with segmentation, customer journeys, and lifecycle marketing
-Bachelor's degree in marketing, business, communications, or a related field (MBA or advanced degree is a plus)
-Certifications in product marketing (e.g., from Product Marketing Alliance, Pragmatic Institute) are valued but not always required
Travel requirements
-25%
Company Description
One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.
When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base of customers and we are addressing the strategic imperatives for enterprise businesses. Working with some of the most talented employees the industry has to offer, we provide enhanced career opportunities for team members to learn and grow in a rapidly changing environment.
Why work with us?
-Life at One Identity means collaborating with dedicated professionals with a passion for technology.
-When we see something that could be improved, we get to work inventing the solution.
-Our people demonstrate our winning culture through positive and meaningful relationships.
-We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.
-Our team members’ health and wellness is our priority as well as rewarding them for their hard work.
One Identity is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: One Identity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at One Identity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. One Identity will not tolerate discrimination or harassment based on any of these characteristics. One Identity encourages applicants of all ages.
Come join us. For more information, visit us on the web at One Identity Careers | Explore Opportunities with the OI Team
Job seekers should be aware of fraudulent job offers from online scammers and only apply to roles listed on quest.com/careers using our applicant system. Note: We do not use text messaging or third-party messaging apps like Telegram to communicate with applicants, so please exercise caution if you are approached in this way and only interact with people claiming to be Quest employees if they have an email address ending in @quest.com or @oneidentity.com
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