At One Identity, we are building a modern, innovative and data-driven demand generation team to grow one of the fastest growing segments of the cybersecurity industry: unified identity security. We are seeking passionate growth marketers who know the value of aligning with Sales and using the best tools, data, and analytics to drive significant pipeline contribution from the demand gen function. As a leader in the identity security industry and led be seasoned marketing leaders, One Identity is the place to bring your energy, demand gen best practices, and teamwork values to make an impact on massive growth goals.
As the Director of Demand Generation EMEA you will lead a team of campaign, field marketing and events professionals that creates awareness and generates new license growth from new and existing customers. You will align with direct and channel Sales leaders to design and execute the optimal campaigns and field activity strategy that will drive marketing contribution to pipeline. As the leader of integrated demand generation activity in EMEA, you will oversee the planning, budgeting, execution and reporting of pipeline creation through digital, ABM and field marketing strategies.
Your team will report into the global Vice President of Demand Generation and will partner with our EMEA sales development team where marketing qualified accounts and prospects will convert into sales opportunities. The global Marketing team is also a key partner to help you with campaign frameworks and offer content; product positioning and brand; digital marketing support such as paid search, SEO and digital advertising; and finally, marketing operations services for target account data, automation tools, and on-demand reporting and analytics.
As the demand gen leader for EMEA, you will be accountable for team management and growth as well as for the marketing contribution targets. Your direct reports will include a team of demand gen campaign, events, and field marketing professionals. You will also have oversight into the budgets provided for campaigns, events, digital marketing, and field marketing activity. And as the owner of the demand gen strategy for EMEA, you will be responsible for analyzing all activity to ensure necessary course corrections takes place to ensure consistent performance and positive ROI is achieved.
-Manage a team of campaign, efvent, and field marketers
-Align with direct and channel Sales leaders to design marketing contribution to pipeline
-Partner with digital marketing, product marketing, and marketing operations to run EMEA demand gen activities
-Collaborate daily with the EMEA SDR team to ensure quality and velocity of marketing leads
-Leverage global campaign frameworks – including customization for EMEA as needed – to drive demand
-Understand the One Identity and OneLogin go-to-market strategy including the ideal customer profile, personas, and buyers’ journey for each solution
-Forecast demand gen activity and analyze results on a consistent basis to ensure pipeline objectives are being met
-Iterate on marketing plans based on performance analytics and market conditions to improve efficiency and maintain healthy ROI
-Using acquisition best practices and working with Product Marketing, create and maximize content offers to support campaigns and digital marketing
-Working with Marketing Operations, ensure a comprehensive and healthy named account database is maintained and used for demand gen activity
-Partnering with global campaign and content marketing teams to identify, build, or refine the right content for awareness and demand gen programs; including alignment to the buyer’s journey content strategy
-Report and present activity, outputs and pipeline impact on a regular basis to marketing and sales leadership; including recommendations for course correction as needed
-Ability to travel throughout EMEA and to the US as needed for leadership or team meetings
-10+ years of demand gen experience at B2B software or technology companies; including collaboration with Sales to achieve pipeline goals
-5+ years of team management experience; including track record of hiring
-Experience in designing and building integrated, results-driven campaigns that drive awareness and generate qualified leads and accounts
-Experience in EMEA for paid and non-paid digital tactics, email marketing, ABM and field activities
-Understanding EMEA data guidelines and requirements for building and using people and account databases
-Experience with leveraging social media and PR to enhance demand gen
-Experience in translating Sales objectives into demand generation strategy, including investment mix
-Experience in sales tech, martech, and business analytics tools that drives productivity and actionable analysis
-Experience with content marketing strategy and aligning the right content to the right persona in the right place at the right time
-Demonstrated understanding of marketing strategy including target accounts, buying process, buyer personas, EMEA tactical trends, and optimizing the marketing mix to maximize conversion and velocity of pipeline creation
-Demonstrated ability to lead teams, think strategically and critically, and solves problems with quality and speed
One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers.
When you join our team, you will have the opportunity to build and develop products at a scale few others can provide. Our product portfolio serves a large base of customers and we are addressing the strategic imperatives for enterprise businesses. Working with some of the most talented employees the industry has to offer, we provide enhanced career opportunities for team members to learn and grow in a rapidly changing environment.
Why work with us?
-Life at One Identity means collaborating with dedicated professionals with a passion for technology.
-When we see something that could be improved, we get to work inventing the solution.
-Our people demonstrate our winning culture through positive and meaningful relationships.
-We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.
-Our team members’ health and wellness is our priority as well as rewarding them for their hard work.
One Identity is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: One Identity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at One Identity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. One Identity will not tolerate discrimination or harassment based on any of these characteristics. One Identity encourages applicants of all ages.
Come join us. For more information, visit us on the web at One Identity Careers | Explore Opportunities with the OI Team
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